Crooked Crane Cocktails is a brand I designed and developed for a package design class. The objective was to develop packaging, marketing, and branding for a beverage item. Crooked Crane is a canned cocktail brand. Brewed and packaged in Oconomowoc, Wisconsin, this brand was inspired by home. Growing up, we somehow always had a pair of cranes hanging out in our yard. After finding out they mate for life, I associated this crane “couple” with my parents. I wanted to create a cocktail brand that inspires consumers to spend and celebrate time spent with loved ones and create moments and experiences that will stay with them for a lifetime. Crooked Crane encourages consumers to connect over craft cocktails, savoring every sip, and every moment.